Press Relations: a profession with specific " rules of the game " and a real deontology.

Communicating in the media is essential in a world where information circulates always faster, and in which media play a key role for companies. To exist, one must communicate! But not at any cost…

     Companies should not communicate just for the sake of it! They have to adopt an approach based on thought, strategic consulting and appropriate choices considering messages and targets. Such an approach is the only one able to generate quantitative and qualitative results.

     Journalists' independence should be respected : a PR agency should not be paid according to the number of generated articles. This approach goes against this principle! A professional team with a strong commitment, capitalising on efficient means, is the best way to reach quality and success.

Honesty, respect, focus on quality, reaching of common objectives… Those are some of our other principles, in order to guarantee success both for our clients and our team!


Rémy Debrant and Thierry Legaud, Co-Founders