 |
 |
|
| Today,
companies have more and
more limited budgets and
tend to optimise their use,
particularly in the field
of communication. |
|
| Press
Relations implement efficient
tools to optimise
the companies’ brand
awareness and visibility
of their products / services
and have become a
key element of the communication
strategy. |
|
| Yesterday
Press Relations were considered
a tactical tool, mainly
aiming at increasing the
company’s brand awareness.
They are also nowadays a
strategic lever
making it possible to generate
leads and indeed accompany
the company’s sales
development. |
|
| Press Relations enable the creation of added-value relations with strategic
subscribers: the journalists. Press Relations
are therefore the only ones offering an adequate adaptation
of the company’s messages to the targets, and with a strong reactivity. They
offer strategic or business information with the
journalist’s view in mind, which is not the case with
advertising. Finally, Press Relations enable quick estimation on the return
on investment. |
|
