Press release

The press release is the press relations campaign’s main tool. EuroTandem suggests a regular sending of press releases on specific occasions such as major announcements, whether they are corporate or product/service oriented.

Once the press target is elaborated in a constantly updated press file, the press release is sent through e-mail or traditional mail, depending on the preference of journalists. Emails’ usage has noticeably increased; especially towards the business and IT press.

The press release highlights current events, such as the launch of a new event, product or service and potential appointment of a new executive. The press release is written in such way to “tease” the key journalists so they use the information to write dedicated articles.



	Press release The press release is the press relations campaign’s main tool. EuroTandem suggests a regular sending of press releases on specific occasions such as major announcements, whether they are corporate or product/service oriented. Once the press target is elaborated in a constantly updated press file, the press release is sent through e-mail or traditional mail, depending on the preference of journalists. Emails’ usage has noticeably increased; especially towards the business and IT press. The press release highlights current events, such as the launch of a new event, product or service and potential appointment of a new executive. The press release is written in such way to “tease” the key journalists so they use the information to write dedicated articles. Press release