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Press kit

The first step of any press relations campaign is the creation of the press kit. It is built-up of a dozen pages and represents the ID of a company, which will be given to the journalists, providing them with essential information about the company.

The press kit includes :
- a company sheet (history, key data, partners.)
- a corporate executive sheet (founders, managers.)
- an expertise sheet
- a detailed sheet about offers and solutions

This press kit is regularly updated or even amended depending on the message and target evolutions.

The press kit is delivered to the journalists at each meeting or for any phone interview. The press kit can be illustrated with visuals if necessary (portraits, screenshots.).

press kit

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